Alexandra Van Berckel
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Selected Engagements · 2000-2026

A record of delivered change.

Selected engagement case studies: the brief, the constraints, the judgement calls, and the outcome. Client-internal content remains confidential throughout.

Current Practice · 2025-2026

2026

Supermums, Service Cloud Transformation

Salesforce Service Cloud Consultant · UK ed-tech non-profit

A 342-email demand analysis, a gated DSDM build, a working AI agent built, and a support platform the team actually adopted.

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10 → 50% platform utilisation
2025

Supermums, CX & RevOps Roadmap

Business Analyst · 48-hour discovery engagement

Six workstreams across 100+ integrated systems and dual Salesforce orgs, closed with a 38-slide executive investment case.

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3.2×modelled ROI

E-Commerce · 2010-2017

2010-17

Pinucci, In-House Commerce Platform

Founder · D2C luxury brand, full P&L ownership

An agency-held revenue channel brought in-house without pausing trade: Shopify, POS and email unified into a single view of the customer, at 5,000+ SKUs a year.

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5,000+SKUs · zero launch missed
2010-17

Pinucci, Lifecycle Marketing & Automation

Founder · marketing automation owner

Hand-built, rule-based lifecycle journeys (segmentation, triggers, suppression, frequency caps) sustained across seven years of seasonal cycles.

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+10% retention, YoY

Financial Markets · 1997-2008

2007-08

Euroclear, ESES Custody Migration

Project Manager · €140M programme, ECB deadline

Cross-border regulatory custody migrated on an immovable central-bank deadline, under PRINCE2 with Agile inside. Rehearsed cutover, verified rollback, zero improvisation.

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0disruption · 3,000 participants
2002 / 2005-07

ING Bank, Trading Systems & Credit Risk

Senior Business Analyst · two engagements, repeat client

A 24-hour global trading rollout, a 111-page audit-remediation manual, and a front-to-back reporting transformation adopted through a designed enablement programme.

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+20% operational efficiency
2004

State Street, Operations Transfer

Project Manager · ABN AMRO Asset Management estate

A multi-vendor transfer run on formal RAID discipline, where decommissioning was managed as first-class scope. The business case was twelve systems switched off, each verified first.

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€1Mannual savings realised
2000-01

Euronext, Custody & Depository Systems

Project Manager · Amsterdam, Brussels, Paris

Three national market infrastructures delivered as one, through six working groups and a steering committee, closed with a fourteen-signatory sign-off.

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−35% processing time