Alexandra Van Berckel

Business Analyst · Project Manager · AI Deployment

Available · Remote · UK, EU and US clients

Transformationwithout disruption.

I translate strategic needs into clear, actionable functional requirements, refining your backlog items, facilitating your ceremonies and bridging the gap between business and technology. From €140M regulated migrations to Salesforce and AI agent deployments, every engagement follows a structured approach.

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140MRegulated markets · zero-disruption migration, 3,000 participants
+10%Commerce · customer retention, year on year for seven years
10 → 50%AI era · platform utilisation, latest delivery 2026
Three eras · 25+ transformation programmes, regulated to frontier
Now in the Labs Headless 360 · Claude auditing a live Salesforce org over MCP The Website Suite · one token system, two opposite briefs Now in the Labs Headless 360 · Claude auditing a live Salesforce org over MCP The Website Suite · one token system, two opposite briefs
See the workbench

Selected Case Studies

Engagement
chapters.

Every engagement, three eras. The full chapter behind each line.

Meanwhile in the Labs

Headless 360, a Salesforce security drill console with Claude over MCP, and The Website Suite, one token-driven system across two opposite briefs. The practice, still moving.

See the workbench

The Stack

Cross-functional
alignment.

Tap a lens to light the service.

Sales Cloud Service Cloud Agentforce Experience Cloud NPSP · NPC Flow Knowledge Data Cloud Agent Design System Prompts AI Cost-Benefit Requirements & BRD Process Mapping Use Cases & User Stories MoSCoW UAT Design PRINCE2 Agile · Scrum · DSDM Jira RAID & Risk Controls Cutover & Migration Benefits Realisation Custody & Settlement Credit Risk Trading Systems SWIFT Multi-Party Governance Shopify Magento Elavon POS Mailchimp POS · E-commerce Integration Marketing Automation Lifecycle Journeys Customer Segmentation
Salesforce Certified Agentforce Specialist · Platform Foundations In Examination Business Analyst · Aug 2026  /  Platform Administrator · Aug 2026 Trailhead · Verified Agentblazer Legend

Full inventory in my Technical Delivery Matrix, available on request.

The Process

Discover, Align,
Deliver and Optimise.

By embedding into your team, using a structured approach designed to create clarity fast and sustaining it throughout delivery.

How · The Operating Gates

01
Discover
02
Align
03
Deliver
04
Optimise
05
Value Realisation

Every engagement runs these gates. Zero disruption is a governance outcome, not a technical one.

Why · The Principles

01

Evidence Before Configuration

Understand the business context, stakeholder landscape, and delivery challenges before writing a single requirement.

02

Feasibility Before Commitment

Map business needs to technical feasibility. Define clear user stories, acceptance criteria, and delivery priorities.

03

Clarity Is the Deliverable

Facilitate ceremonies, manage backlogs, and ensure cross-functional teams execute with clarity and confidence.

04

Improvement Is Built In

Retrospect, refine, and future-proof. Continuous improvement baked into every sprint and every process.

Engagement Blueprints · What an Engagement Looks Like

The figures below are target ranges, method-based objectives set and baselined per engagement. Delivered results are presented in the selected case studies.

Agentforce · Service Cloud · Flow · Knowledge

AI-Powered Service, Governed First

Agentforce-assisted triage and deflection with the governance layer built before the agent: confidence thresholds, human-in-the-loop handoff, auditable recommendations and running-cost model.

Days 1-30Demand analysis and pilot on the highest-volume case types; control cohort and thresholds set.
Days 31-60Knowledge deflection layer, tier-based prioritisation, first value gate.
Days 61-90Scale across categories or a documented no-deploy decision; full value realisation report.

Data 360 · Headless 360 · CRM Implementation

CRM Implementation

A governed single customer view before any activation: Headless 360 / Data 360 Analysis, identity resolution rules, permission sets with confidence scoring, consent-aware segmentation with an audit trail, duplicate management and a stewardship model, so every journey, segment and AI signal is grounded in data a compliance team can stand behind.

Days 1-30Data quality baseline, identity rules defined, first governed segments live.
Days 31-60Sources extended; calculated insights and churn-risk signals operational.
Days 61-90Cross-cloud activation and agent signal inputs; full value realisation report.

Discovery · Requirements · CoE Readiness

Business Analysis & Delivery Governance

Evidence-led discovery, a prioritised requirements catalogue, and the governance frame that keeps a build honest, including inside a systems integrator relationship, where the client needs someone reviewing architectural decisions, enforcing gates and protecting their interests while the programme stays on schedule.

Days 1-30Stakeholder map, demand evidence, KPI baseline, requirements catalogue with MoSCoW priorities.
Days 31-60Gated build cadence installed: Definition of Ready and Done, decision log, RAID as single source of truth.
Days 61-90UAT with full traceability, release governance, handover with named ownership.

Labs

The practice,
still moving.

Current experiments, independent builds and R&D. Frontier-led tools and AI Integration.

See the workbench →
2026

Headless 360

ORG/LAB, a Salesforce security drill console, with Claude connected to a live dev org over MCP to audit what you built. A governed, least-privilege connection, designed security-first.

2026

The Website Suite

The Consultiqe firm platform and this AVB portfolio: one token-driven system, designed and built to 2026 principles in collaboration with AI. Range across two opposite briefs.

Career

25+ years,
aligning business to technology.

Selected career moments, 1997 - 2026.

1997

Bloomberg

Technology journey begins: joined Bloomberg LLC as an Analyst and trained trading teams at 30+ Tier-1 banks across Europe, adoption up 25%, errors down 40%.

2000-01

Euronext

Custody and depository systems across Amsterdam, Brussels and Paris: formal analysis before build, six working groups, EU compliance, processing time reduced 35%, closed with a fourteen-signatory sign-off and a boardroom ovation from the ten largest banks in the Netherlands.

2007-08

Euroclear

€140M ECB-deadline custody migration for 3,000 members, delivered zero-disruption with readiness up 35%. By then, Tier-1 clients re-engaged my consultancy year after year.

2010-17

Pinucci

Founded a D2C luxury brand, brought the platform in-house, unified store and online data, automated on top, +10% retention year on year, invited to Buckingham Palace and Downing Street to represent Pinucci.

2025-26

Supermums

Salesforce Service Cloud platform analysis and configuration, optimisation of functionality and increasing utilisation from 10% to 50%.

From the Archive · 1999

The system was not publicly documented. So, before the interview, I drew it.

Settlement flow, redrawn 2026 THE SAME FLOW · 2026 Client A · C-partyClient B · C-party Dealing · AEX / TSA Cash leg · KASSecurities · Necigef Effectenclearing · DVP Recreated schematically, no client material reproduced.
The original 1999 hand-drawn settlement flow: dealing, Effectenclearing, DVP, Necigef and KAS-Associatie legs, and the book-entry timeline, ink on paper.
Drag between them: Amsterdam Stock Exchange, 1999, ink on paper, and the same flow, redrawn 2026. The tools changed. The method didn't.

Every flow, counterparty and deadline on one page, carried into the interview. The head of department took one look and gave me the role. I still have the sketch.

Contact

Let's build something that delivers.

Available for contract and permanent engagements · Remote-first, working with clients in the UK, EU and US · Based in the Netherlands, CET, with full UK-hours overlap and US East Coast mornings · Right to work in the Netherlands and EU · UK Settled Status, right to work in the UK.

M.Sc. Construction Economics & Management, UCL · BA (Hons) Architecture, Greenwich

Email Alexandra